Landlord Marketing with email drip campaigns
What percentage of your landlord website visitors today will contact you asking for information on your services? If you are not sure about a % I will make it simple how many landlords contact you daily looking for advice or inquiring about your services?
If the answer is 0% or more like 1 enquiry every couple of weeks you need to continue reading.
In my previous blog post on property management marketing trends I discussed how by blogging and educating your target market you can increase traffic to your site.
I discussed two types of visitors, landlords who want to educated themselves and landlords who want to employ your service.
Thanks for the image ell-r-brown
The first landlord is the researcher
The majority of these visitors want education they are not YET looking to employ your services. In order to capture there contact information we need to give them something and as they are currently educating themselves the best thing I have learnt to give them so far is more educational resources. Much like you are on my blog now educating yourself on landlord marketing, landlords will hopefully be on your site educating themselves on the rental property industry.
The Second landlord is the employer
The other visitors to your website are most likely either researching companies to use now or in the future to let and or manage their property. You should already have call to actions within the site to capture there contact details. However some landlords may just browse now and come back later when they are ready to employ your services. This is a problem as in an ideal world you do not want to let any landlord leave without getting there details. So once again as above lets give them some free education on the property industry to confirm you are the agent to use and allowing you capture there contact details to market to them.
Email Drip Campaigns
Unsure what an email drip campaign is? Well you most likely have read it here first, drip email campaigns are a fabulous way to build trust with you or your agency. Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time.
If you look to the bottom right hand side of this page you will see my own email drip campaign which gathers 6% of all my website visitors. If you want to see what happens once you sign up put in your email address 😉
Go on I guarantee you will be happy with what you get.
Your Website Stats
Look at your website stats and calculate if you converted 6% of your website visitors how many new landlords would that be weekly?
Lets say you get 100 landlords visiting your website weekly and you got 6% of them. That is 300 new landlords contact details in your landlord marketing funnel annually. If you only got 20% of them into a customer that’s 60 new properties on per year.
More Landlords = More Revenue
100 visitors a week -> 6% Sign up to Campaign -> x 52 weeks -> 312 New landlords in your marketing funnel -> Convert 20% as a customer ->62 new units -> Average fee £500 -> £31,000 New annual Revenue.
Benefits of Drip Campaigns
Marketing to landlords is a very targeted market and it’s difficult at times to market directly to them.
There is all the standard ways to conduct landlord marketing through direct marketing, cold calling landlords, email marketing to landlords, leaflet drops, landlord shows, property exhibitions, property auctions etc.
So are you still thinking of where to market to landlords?
If I can help in any way on setting up your landlord marketing email drip campaign please let me know as this is a service we provide.
