Why use YouTube for Marketing
Answer – If YouTube were a country, we’d be the third largest in the world after China and India,” YouTube said in a blogpost announcing that it now has a billion unique visitors every month. “Nearly 1 out of every 2 people on the internet visits YouTube.
3 Benefits of using property video marketing
Qualified tenants – As discussed in our previous blog on Strategy in marketing a rental property using video marketing will result in a higher qualification of viewing tenants. This means that the tenants that view your property tour and request a viewing actually like the property, location, price, interior and layout. This in turn will reduce showing unqualified tenants and wasting your time.
Search Engine Optimization (SEO)– A great way for your letting agency to rank higher in search terms and to return possible results in video on a search. Currently, I am sure you are competing strongly for the term “letting agent in YOUR AREA” on a search engine. Why not type this into YouTube to see what your competition in your area is. For the more advanced on SEO you can use title tags, meta description and keywords to allow your potential customers find you easily.
It promotes your letting agency
All letting agencies list on a wide variety of property portals and ‘To Let’ boards but the majority do not provide video marketing of properties. By offering this, it adds another string to your property marketing bow.
Don’t worry, it’s probably not going to cost you anything and you do not have to be a professional cameraman to make property video tours.
This is a really nice video outlining Video Marketing and how it is becoming the most powerful sales and marketing tool for small and large businesses.
In the next blog I will show how to make and publish a property video tour. If you use Property Video Marketing what results have you seen for your agency? We would love to hear.
So the next time you are asked the question “Why use YouTube for marketing” you know the answer.
You may now be interested to watch Creating your youtube channel
by Andreas Riha