Following on from our previous video blog on creating your Letting Agency Video Channel, here we can see how to publish a property marketing video on your YouTube station. (by Rentviewsoftware)
Process for editing your rental marketing video
Here is 5 steps in uploading your rental marketing video to YouTube. You will need to create an account as outlined in the above link.
Step 1. Upload the video from your computer or device. If you are using a smart phone or tablet you can easily upload the video by just clicking the upload facility.
Step 2. Start to place SEO information relating to your rental marketing video. It is important to use keywords which you hope to rank with in the Title, Description and tags. For example if your property is located on Manchester Ave you may want the title as “Manchester Ave Apartment to rent” this should also appear in the description.
Step 2a. Include the text to appear in your Facebook or Twitter Feed if you have social media connected with your channel.
Step 3. Advanced settings, will allow you enter details such as location and options to include recording date etc.
Step 4. Once you have everything completed press save and now you edit some of the rental makreting video to include on screen texts and links etc.
Step 5. Promote your rental marketing video in order for you to generate traffic and views. The obvious places of promotion are all your social media channels but also on the description of your rental property.
Why agencies use rental marketing video
The strategy of using a rental marketing video by letting agents to attract tenants allows them to qualify the tenants to the highest level possible. By offering a rental marketing video any potential tenant viewing your property knows that location, price, layout & interior match their expectations.
By using rental marketing videos you are offering more in your marketing services to landlords. With increased competition within the lettings industry having more USP’s will certainly help you attract more listings.
Read more on Strategy in marketing a rental property – which discusses letting agents’ different marketing strategies.
by Andreas Riha