Link Building strategies for your letting agency
Link building for your letting agency website is crucial in order for your site to get listed high on organic search results. In a previous post we discussed the biggest challenge letting agents face today, which was winning new properties to let and manage. We then went on to discuss how to win more landlords with a post on marketing to landlords in 5 Steps.
With so many letting agency websites to compete with it has become essential for you to put an SEO strategy into place.
Link Building strategies
One way search engines rank your website higher against others is by how many times your website gets mentioned on the internet. This term is simply called “inbound links”. The more websites that mention your website the higher search engines rank your own website (Page Rank). Page rank is important as the higher a websites page ranks the higher amount of credibility it gives to its link to you (Link Juice). If you are going to start to build links you need to research link building strategies.
What tools can help you?
A tool you can easily use in your toolbar to see what page rank a website has is available on Google Chrome
A really quick way to find out how many links you currently have going to your site can be found by visiting Alexa. Enter your site url and it will return a link with your number of links.
A useful exercise is to check up with a number of your competitors and see how they are doing. Through some research you could possibly find some websites that can give you some really strong links.
Further research into link building
Probably one of the best articles I have ever come across with regards to Link building strategies is written by Jon Cooper. If there is ever a document I would recommend reading it is this one… by the way it is free and I did not write it 😉
We would be delighted to hear how you get on with your link building strategies and what worked well for you.
by Andreas Riha
Imagecredits Mark Kens