How to use Google Keyword Planner for your property management company

Google Keyword planner for your property management company

Using Google keyword planner is an excellent way to start off your SEO strategy. Google Keyword planner allows you to see what search terms are being searched for on a monthly average. You can be very specific and break this down by regions such as country and county.

Generic property management Keywords

Image credit Michael Wolf
Who is your target market

The very first step in your SEO or SEM plan is to understand who your target market is.

If you are like most letting agents or property managers in any town or city you are most likely struggling to find new landlords and rental properties and have ample tenants on your tenant database. So if this is the case your target market should be landlords. Your content marketing within the site should be aimed at landlords

What are the search terms that landlords use?

Put yourself in the landlord’s shoes and type into Google what you think they would search for in order to employ a letting agency or property management company. As you do this make sure to localise it to a particular market so for example use “property Management London”, this is the type of term that a landlord would normally only search for. These search terms are called long tail keywords search terms and by using these within your site you are more likely to attract your target market.

Examples of Search terms

Below is a graph which illustrates search terms.

Property = 165,000 monthly searches. High volume monthly searches which can generate non qualified visitors. While this will look good on your Google analytics it wont look good when it comes to converting traffic to customers.

Property Management = 60,500 monthly searches. The visitor should be more interested in your service but if the visitor has a property in Newcastle and you operate in London then its not so good

Property Management London = 720 monthly searches. The visitor is most likely looking for a property management company in London and if this is the area you cover your visitor can convert into a customer.

Long tail property management keywords

 Examples of long tail keywords landlords use
  • Property management company in London
  • Management agent in London

If you wish to receive a full list of landlord search terms for your area please email


In  a previous blog post I discussed writing content for your pocket not your ego, what I mean by this is do not try to write content just because it gets 165,000 searches a month.

Google Keyword Planner

Using Google keyword planner is an excellent way to start off your SEO strategy. Google Keyword planner allows you to monthly search volume of specific search terms. You can be very specific and break this down by regions such as country city, town etc.

Multiply Keywords

A really nice feature I am very fond of using is the multiply keywords section, here you can insert multiple keywords and include multiple areas. Google will then give you a return of average monthly search history assorted by volume, by having this detail you can then plan what content your property management or letting agency website should have in order to attract your target market.

Google Keyword planner

So if you are like most property management companies and letting agencies looking to make their letting agency website convert more landlords from visitors look at your long tail keywords.


Property Management Marketing Trends for 2014

Property management Marketing Trends

If your like most property management companies your most likely strategising on how you can reach the targets you have set your property management company this year.

If you are not and your looking to increase your profit on last year you should start to put targets in place now. The best way to increase your property management companies profits is through marketing.

Here is my 4 property management marketing trends that will help you increase your profit in 2014.

Property management marketing

1. Content Marketing

Your website visitors

This is the number one way potential landlords can find your property management business. There are two types of visitors you can attract to your website. The first is a customer who knows they want to employ your services to either let or manage their property. They normally enter search such as “ Property Management company in Dublin”. You should have your website already optimised for keywords in order to have some of these searches land on your website. If not learn more about letting agency SEO here. This type of search short tail keywords

Your second visitor is somebody who is looking to research a topic in order to get help. They are typically looking for an expert who can help them with a problem they have. In order to reach these potential customers you need to understand their problems, their pain points and write articles on how to best deal with these problems. Really what you are looking to show here is your domain knowledge and show them that they are better off employing you to resolve their issues. A typical search term may be “ finding tenants in Dublin”. The type of search term here is called a long tail Keyword.

What content to write about?

A really good starting point for understanding pain points being searched is by using Google Tools such as keyword planner. Here you can research how many times a month a short tail keyword or long tail keywords are being searched for. In order to write about this content and deliver it on your property management website you should install a blog. But do not get frightened by the thought, you have the knowledge in your head you just need to put in writing, Check out this guide to writing a property blog

 google property management

2. Google Apps

Last year I talked and blogged about this quiet frequently but I see that using Google tools will help your website visitors grow hugely this year. If your not using Google apps yet start immediately as I see these being key in property management marketing trends in 2014.

 Google Places

If you don’t have your Letting agency on Google Places put it on there right away, its quick and easy and you can have it up live in a couple of minutes.  Here is a post on set up your Property management company on Google Places

Google Local

Google places is the Yellow Pages of the internet. Once a visitor to Google searches a term such as “letting agent” and their IP is visible Google will automatically return local companies to the search. This is only possible by activating Google Places. Below is a typical local search return result

Local property management marketing

Google Reviews

Once you have listed Google places I would highly recommend asking customers to leave a brief review of your services. To see how to do this you can look at this post “Requesting a Google review”.

By requesting and building your reviews it will really help build the trust you will receive from new visitors to your site. I spoke about showing your domain knowledge with reviews you reinforce this knowledge. So now when you create content your visitors will see you know what you are talking about. Here is a previous blog post I wrote on Building Landlords trust

Google Authorship

Ever wonder when you do a search on Google why certain search returns show thumbnail images to the left? These images are avatars of the author of the article, by setting up Google Authorship on your content you are verifying with Google who the author is and that it is not spam. Google will show your posts higher within a search result once Google Authorship is set up. By including the image more visitors will be drawn into clicking on your webpage as it will stand out from that of other search results.

Google Authorship

3. Video

This should also appear under the Google Apps if you are going to use YouTube which is owned by Google, you will automatically use the same login for your apps as you will for YouTube.

Video Content Management

Video is fast becoming a major marketing force and if you are not going to use video you are going to get left behind. As above when I discussed becoming a domain expert video is the best way to come across as this expert.

If you have a Google account you can then set up your channel and link it through to your website. This is important in all of the Google apps and doesn’t change here. You are effectively telling Google that you are using this app for your website and in turn Google will improve your search ranking.

If you haven’t set up your channel yet see how to do it here Setting up your property management YouTube Station.

Property Marketing Video

Depending on your strategy in marketing properties you may want to look at video tours. Promoting a property through video is a great way to rank high for certain search terms for properties. And similar to above using video for certain keywords will return a video play screen within Google search results, this is the top way in getting instant clicks. Here you can see how to edit a property marketing video.

4. Call to Actions

Include steps 1 – 3 on to your website and I guarantee you will see a huge spike in your website traffic. The last piece in property management marketing trends is having an effective call to action.

The content on your property management website needs to confirm your domain knowledge as an industry expert in the property management field. Now that you have them on your site having reviews linked in as discussed will build trust so now you just need these landlords to contact you. All you need is their contact details to make a website visitor a high end lead.

Landlord Call to action

You can take a look this blog on letting agency website design for more ideas

Entry Forms

A simple and easy contact form which only requires name, email and phone number works best. Take a look at competitors sites and your own and if you have anything more than the above I am sure you are losing possible customers. You want to create as least friction as possible in order to get the landlords details. Expecting a potential landlord to copy and paste an email address into his email is not acceptable and only showing a landline number is the same. I personally am not a fan of  Captcha as so many people get them wrong and end up leaving in frustration. As the KISS acronym states Keep it Simple Stupid.


Implement these property management marketing trends into your business today. The team at Rentview are happy to help and you can find more information on some of its property management software services here

How to show a property in 5 simple steps

show a property One question a letting agent or landlord may ask themselves is how to show property successfully. In an ideal world, the letting agent would simply open the door to a rental property and the features of the property would speak for themselves, thus leading to a successful letting.

However in reality, the letting market is flooded with properties, all with perceived positives and negatives. In short, the letting agent must put the ground work in to set the property on view apart from the competition!

I have listed below five key rules on how to show a property. These will ensure the tenant gets the best impression of the property, and also of the professional service the letting agent provides. Please read the rules below and put them into practice because as the great Roy Keane says, “fail to prepare, prepare to fail.”

1. Be punctual for the viewing – arrive early!

When you are showing your rental property it is important that you arrive early for the viewing to make sure the place is presentable and to allow you to find your bearings in the property. There is nothing worse than arriving at the same time as the prospective tenant or worse, arriving late for an appointment.

If you are conducting viewings in the colder months, try to arrive a little early to put the heating and lights on so they are coming into a cosy well-lit property. Meet and greet your prospective tenants in a calm friendly manner, as this will put the tenants at ease when viewing. You may be under pressure for time, but remain calm! Remember first impressions last!

2. Clean and tidy property is essential!

Make sure the property is clean and tidy as first impressions of the property will most likely sway your tenant’s decision. Your prospective tenant must be able to visualise living in the property and with clutter lying around, it won’t feel like a blank canvas for the tenant to make their mark.

A good cleaning company can provide a deep clean of the property which is something your tenants will expect before moving in so get this sorted before you conduct your viewings to maximise the letting potential.

how to show a property

3. Know your property inside out!

It is so important to know the property inside out. Would you buy a car off a garage if the salesperson couldn’t tell you what size engine the car had, or what fuel it uses? All too often agents don’t familiarise themselves with the property leading to poor communication of the features and benefits.

Your tenants will have lots of different questions and if you are well prepared, you will be able to answer them there and then. This could be the difference between the tenant renting your property or the next one on their list.

Some questions tenants will ask:

  •  Is the cooker electric or gas operated?
  • What type of TV connection is available and can I bring my own satellite dish?
  • How much is the average electricity and gas bill?
  • What is the energy rating for the property?
  • How much for water charges, waste collection and council taxes?
  • Is the shower an electric shower and what is the pressure like?

4. Know the area  – local amenities

Some letting agents or landlords may not live in the locality or be too familiar with the local area. It is good practice to familiarise yourself with the local amenities including local schools, shops, sports and social clubs, transport routes or motorways etc.

Depending on the age group of the tenants, you can tailor your pitch to the relevant resources they may be interested in, e.g. information relevant to families would be schools and local clubs.

5. Have important documents at hand

Make sure you have all the relevant documents at hand for your prospective tenants to read or take away with them. This will speed up the decision of the potential applicant and prompt the tenant to accept your property as their new home.

Relevant Documents

  • Deposit receipt book
  • Application form
  • Copy of house rules (If the property is in an apartment complex)
  • Terms of rental and additional charges
  • Copy of Inventory

This blog is from my experience within the letting industry of how to show a property, from conducting thousands of showings. I hope you find it useful. This is the best way, in my opinion, of how to show a property. Please let me know if it makes your life easier!


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New feature roll outs

As always, the development team are busy at Rentview pushing out new feature roll outs and improvements on our property management software. As always, our users have a big part to play in our feature updates as it is our customers that request them.

Feature Updates

1) Deposit Receipts – are now generated and downloadable from the schedule and they can now also be downloaded when tenants login to access their account.

2) Agency Base Rate – will automatically be used to calculate the management fee when you are adding a new property or starting a new lease. This defaults to a % but can be changed to a figure. Each new property can have a different rate than the base rate.

3) Editing the Rent – if you need to change the rent amount during a lease you can do this now, select ‘Lease’, amend the rent amount, and all future rents will be updated on the remaining unpaid rents.

4) Editing the Management Fee –this change will also apply if you need to change the landlord’s management fee, Select ‘Lease’, amend the rent amount, and all future management fees will be updated on the statement.

5) Tenants’ details – we have also tidied up the tenant’s view page to our new bootstrap style and we will be rolling out a delete option next week here.

6) Total Properties – when checking out your property portfolio we now allow you to see how many properties you have under Management, Let-only or inactive. We also now display how much you charge for your management fee on each property and we will be developing better reports so you can forecast recurring fees.

7) Lease Terms – lastly in this update, when you are starting a lease, the end date will automatically calculate if you select the start date and term.

If there is something you would like to see on the platform, please let us know!

by Rentview

Tenant maintenance – Top Tips

Tenant maintenance property management issues

When managing multiple rental properties, it is important to deal with all property management issues in an efficient manner. If you manage a portfolio of 50 rental units, you will be dealing with a considerable amount of potential property management issues within the month. Remember, tenants can call at any time and depending on the urgency of the matter you could receive calls out of hours. I am sure any experienced property manager has received that phone call whilst sitting down to dinner, from over-excited tenants who have lost their keys or set off their alarm.

Make sure you have tenant maintenance procedures in place

tenant maintenance

 Credit Image:

1. Acknowledge the issue with a prompt reply

Acknowledge the issue with a prompt reply to the tenant to ascertain that you have all the correct information. Once you have noted all of the information from the tenant, inform the tenant that you will update the landlord. Depending on the relationship you have with your landlord or the agreement you have in place, you may be able to make property management decisions without your landlord’s permission. Most letting agencies have an agreement with landlords that any property management issues costing under £200 can be overseen by the agent. If this is the case, make sure that you have this covered in your agreement with your landlord before proceeding.

2. Contact tradesmen immediately

Get onto your handyman or tradesperson immediately to organise a time to fix the problem. Remember some tradespersons will be busy working on different jobs and could possibly let you down at the last minute. It is always useful to have a backup tradesmen you know who could possible give you credit until the rent is collected. If you are a more established letting agent, you may employ your own tradespersons or contractors, so you will know how efficiently they normally operate.

3. Non-emergency property management issues

Aim for a 24-hour turn around for non-emergency property management issues. This is a must to avoid disgruntled tenants from burning your ears by talking about you in a negative way or somehow getting in touch with the landlord. For emergencies, obviously the problem needs to be solved immediately and would most likely involve you visiting the property to deal with the issue head on!

Sure isn’t that why the landlord pays you to manage the property?

Tenant maintenance

Some of the common issues tenants will have:

  •           Plumbing problems
  •           Electric problems
  •           Lost keys
  •           Complaints from neighbours
  •           Parties in the neighbouring property
  •           Washing machine is broken
  •           Fridge is broken
  •           Faulty alarm or forgotten alarm code
  •           Shower pump gone down

The list can go on with many more issues ultimately its how you deal with your tenant maintenance requests that make you a good property manager. Some agencies use task manager software to help them.

by Colin Napper

Articles of interest

Management of communication

Questions to ask tenants

Letting agency accounts


Letting agency accounts update                                                                                                                                           

We have been busy gathering feedback from our users and implementing changes to improve your experience and needs with your Rentview agency account. So what’s new?

With the development team’s time spent primarily on accounting and preparing the client account for the last quarter of 2012, there was not a huge amount of visual changes to Rentview. Your Rentview account will now track all monies in and out of your client’s account in line with regulation.

Via the Accounts toolbar there are now 5 Tabs


Rents- The “Rents” tab allows you to track what rents are overdue, due today and due within the next seven days. This is shown through a traffic light system. Here, you can reconcile the payments as received and partially paid. As you know, this is can be the busiest part of the maintenance of your letting agency accounts. 

Statements- The “Statements” tab monitors what rents have been processed as received; either in your client account or in cash en route to be deposited into your client account.

Deposits- The “Deposits” tab reports on what tenancy deposits you are holding in your client account. This will only report on the deposits that are selected as held in client account when starting a new lease term on a property. Once a tenancy has ended after the lease term or prematurely the deposit can be reconciled out of the client account.

Fees– The “Fees” tab reports on what Agency Fees are currently being held in your client account. An agency fee will appear in your client account after you process payments from a landlord’s statement page as paid. An agency fee needs to be added as such under the landlord’s statement page under each monthly invoice. You can clear your agency fees from your client account into your business or office account as often as you wish.

Tradesman- The “Tradesman” tab allows you to track what deductions are in your client account and due to be taken from rental payments. A tradesman invoice is any deduction to be made from a rental payment which is not an agency fee. Deductions could represent a tradesperson, supplier, petty cash, ad hoc expenses etc. You can select any tradesman account to see what is currently outstanding in payment, what is in your client account and can be paid, and what was paid in the past. 

Making your letting agency accounts easier to manage

All of the information here will allow you to reconcile and report on what monies are currently in your client account and who they belong to in line with client account regulation. An accounts summary tab in your agency configuration will report on the accumulated amounts.  An accounts feature to be released in early 2013 will be the accounts statement / ledger page. This will show you the history of money in and out of your client account, similar to your bank statement.

That’s it for today folks, if you have any questions, you can get in touch with us on our Facebook!

by Rentview

Articles of interest

How to collect rent

Letting agent revenues

Letting agent marketing strategy


Back to strategy today and a very important topic about letting agent marketing strategy. Terence Shimp is a widely renowned expert in the area of marketing communications and branding for companies and a lot of these thoughts are adapted from his work.

So firstly; a brand is name, term, sign, symbol or design that identifies and differentiates goods and services of one letting agent from another and also communicates a particular set of values for that agency.

No branding is something that would be more focused on goods and products. However, more and more service providers are gaining a competitive advantage through creating unique brands for their companies. This applies to letting agents also, they want brand equitya letting agent that customers are familiar with and believe in, known for letting property quick and known for providing quality rental accommodation with excellent management staff etc. What do you want be known for?

What is your brand? 

So, what are the benefits of having a strong brand equity behind your property services? You can increase your market share, increase loyalty with current clients and look into premium pricing for certain services you offer due to the reputation you have created for the brand. If we take a familiar product for Irish lets thing alcohol. Bulmers for example, you think summer, socialising, beer gardens, fun etc all in their adverts . What happen’s when you head to the pub on a hot summer’s day- you buy a bloody pint of Bulmers! So start getting an image, message, meaning behind your agency and what you stand for!

Letting agent marketing strategyimage

OK so you choose the brand now how to you develop it and sustain it for your agency. Well you can use brand positioning , which is basically influencing the attitudes of what landlords and tenants think of your brand through you marketing and advertising – that’s another days writing but you know what I mean!

The second area you want to focus on is the integration of your brand messages throughout all areas of marketing for your agency. From your ad’s on the front window of your agency to your social media pages be consistent with the messages and values you are putting behind the brand! Letting agent marketing strategy should be well thought out.

by Rentview

Articles that may interest you

Why use Youtube for marketing

Link building strategies

Social media for letting agents

Transforming agencies-the evolution of Rentview Software Part 1.

Hi guys and welcome to this short blog with a reminder of some of the great new services we are now offering agencies since our official launch in March of this year. Originally a platform designed to manage rental payments for agencies we have grown and adapted our services in accordance with the market and are customers. So I want to briefly mention three of my favorite new services today and link you to some more information so you can see what we have been doing.

#1 Agency Marketing and offering a White label service: One of the main areas of feedback we received from our customer in their early stages of use was the concerns about losing their branding and possible confusion of their clients when using the property management software. Watch the video here where Rentview co-founder Andreas Riha takes you through the new branding features. 

#2 Automatic Lease Generation: Another area in which our growing customer base expressed a need for was the automation of the lease for a tenancy. Rentview went straight to work on this new feature and it is now available across all pricing platforms. When you start a lease the software will automatically input the tenants details while allowing you to include any of your own special conditions. Allowing your tenant to view before signing saves you time – for more click here and you can see how it all works.

#3 Partial Payments: Lastlywe have the new ability to manage part payments of rents due. A big issue many of our clients faced was tenants not lodging the full amounts owed into their accounts. Rentview can now allow you to edit amounts received and generate the remainder as still owed on your statements page. For an example of how this all works you can head over to our vimeo account here

Thats it for today please click the ‘like’ to share onto your social networks and drop a comment with your feedback , thanks guys. Cormac 

Why landlords should choose a letting & management agent

Property Management & Lettings Special- Article taken from 

The rental market in Ireland is proving itself to be one that is the antithesis of boom/bust scenario that we have witnessed in the property sales market of the 1990s/2000s. Instead, it’s a market that has been built up solidly and that is continuing to grow but at a modest rate and without any spikes or troughs in values. 

One agent with over 20 years of experience in the Cork city market puts it thus: “We’re finding that there’s good demand for rental properties, particularly for good-quality property. I don’t know if rental values are on the up; they’re remaining steady in an environment of rising demand.”

“The investor is definitely back in the market, we’re noticing,” says another Cork city agent, who says that yields of between 9% and 16% are too good for those who have money to invest to simply ignore.

An entirely new beast

The property market in Munster and elsewhere is simply not the same as it was and today’s average young working adult is living in a world where a stable rental agreement is something that is important, desirable and perfectly normal.

“Back 15-20 years ago, when couples were settling down in their mid-to-late twenties, they were nearly always looking with the option of buying. The idea of renting was something that was not really encountered by people who were out of their student years and out of their initial years of finding their feet in a job.

“The profile of tenants has completely changed. Many would be renting for five years or more before considering buying and many might be married with children.”

Put another way, there has never been a time like the present one to be in the rental market. It’s a market that’s showing a combination of stability and growth that’s hard to find elsewhere.

Today’s tenant is someone interested in a solid long-term relationship with his/her landlord and who expects a good standard of property in move-in condition. Demand is strong for convenient small apartments in central urban areas but the sort of property that is in even more demand is the three and four-bedroom semi-detached houses, which are getting between €800 and €900 per month in Cork and urban areas.

Taking the stress out

In any financial and legal transaction between two parties, it is desirable to have a middle man. Obligations have to be fulfilled and everything needs to be done according to the letter of the law.

And the law is becoming more complicated and involved all the time. In the case of tenancy agreements, there’s a whole raft of elements that simply weren’t there ten years ago, with more coming down the track. There’s the job of ensuring that the property is listed with the PRTB (Private Residential Tenancies Board) for a start. That’s an important one quite apart from the legal requirement, because the board can also act as intermediaries should any dispute arise. When you’re in a well-organised process such as this, there aren’t normally many problems, but the course of life and that of business never runs smoothly and it’s usually a case of the little things accumulating that can add to the burden of the landlord. There’s the BER (Building Energy Rating) certificate – something that can’t be forgotten. The BER system may have come in for criticism in some circles, but it’s generally accepted at this point as an attempt to ensure good energy standards and transparency. Moreover, it’s a legal requirement and another box amongst a growing list of boxes to be ticked.

Rental agents are happy to tick those boxes. That whole side of the business and how it has evolved is something that comes as second nature to them. They are the ones who are up to date with issues such as the property tax and other obligations that are yet to come.

“Today’s tenants do expect fittings and white goods to be included and all in good working order too,” says one agent involved in both rental management and property sales, underlining the importance of the agent in a well-regulated world where the obligations on the landlord are increasing.

The rental agent, on the other hand, is a professional in the business and all of the above are part and parcel of his/her daily professional routine. By using an agent, therefore, you reduce your own stress levels as well as those of everyone else involved; a win-win situation all round.

Access to a rich seam

The other great advantage of using a letting agent for anyone landlord or potential landlord is the access it gives you to a bank of clients.

For someone looking to find their market of potential tenants, there is simply no better way of getting immediate access to such a considerable chunk of that specific target market.

By engaging a letting agent, the market is brought to you on a plate. The Powell agency in Cork city, for example, has a bank of clients/tenants that’s somewhere in the region of 1,500 – a figure that would not be uncommon. It’s the kind of figure that would be difficult to generate by a landlord operating on their own, even with a wealth of computer marketing skills or any kind of marketing skills behind him.

Selecting the right tenant for you

Screening the applicants is a job that’s every bit as important as agreeing the rental amount and how to pay it. If the tenant is the right one – i.e. someone who has a relatively long-term interest in the location and accommodation type of your property – they are naturally motivated to taking good care of your property and of the relationship with his/her landlord.

This vital function is, again, one that is at the fingertips of those who are in the business and who have built up a level of knowledge and expertise that only they can truly provide.

It’s very important that you’re very diligent with regard to checking references.

Powell using global view to maximum effect in growing sector

Powell Property on the South Mall in Cork city is a company involved in all aspects of the property market, from sales to lettings and property management.

This all-round experience, they say, means that they’re in a position to understand the overall dynamics of the market as well as anyone out there and understand what landlord tenants want from a management service, for example: “Traditionally, we noticed that a lot of landlords might have four or five rental properties,” says principal Michael Powell.

“They would have rents coming in on different days. They’d be trawling through bank statements to see what rental income they had, what their expenses were. We cut all that hassle out and we give them a full ledger report on any income and expenditure for the year, and of course our management fees are completely tax-deductible as well. So from the income tax point of view, it’s very beneficial as well for a landlord or an investor to employ an agent.

“We would also send out a renewal notice 31 days before the lease is due to expire,” says Michael, referring to an aspect of property management that not all agents might carry out quite as thoroughly.

This story appeared in the printed version of the Irish Examiner Saturday, August 18, 2012