Property Management Marketing Trends for 2014

Property management Marketing Trends

If your like most property management companies your most likely strategising on how you can reach the targets you have set your property management company this year.

If you are not and your looking to increase your profit on last year you should start to put targets in place now. The best way to increase your property management companies profits is through marketing.

Here is my 4 property management marketing trends that will help you increase your profit in 2014.

Property management marketing

1. Content Marketing

Your website visitors

This is the number one way potential landlords can find your property management business. There are two types of visitors you can attract to your website. The first is a customer who knows they want to employ your services to either let or manage their property. They normally enter search such as “ Property Management company in Dublin”. You should have your website already optimised for keywords in order to have some of these searches land on your website. If not learn more about letting agency SEO here. This type of search short tail keywords

Your second visitor is somebody who is looking to research a topic in order to get help. They are typically looking for an expert who can help them with a problem they have. In order to reach these potential customers you need to understand their problems, their pain points and write articles on how to best deal with these problems. Really what you are looking to show here is your domain knowledge and show them that they are better off employing you to resolve their issues. A typical search term may be “ finding tenants in Dublin”. The type of search term here is called a long tail Keyword.

What content to write about?

A really good starting point for understanding pain points being searched is by using Google Tools such as keyword planner. Here you can research how many times a month a short tail keyword or long tail keywords are being searched for. In order to write about this content and deliver it on your property management website you should install a blog. But do not get frightened by the thought, you have the knowledge in your head you just need to put in writing, Check out this guide to writing a property blog

 google property management

2. Google Apps

Last year I talked and blogged about this quiet frequently but I see that using Google tools will help your website visitors grow hugely this year. If your not using Google apps yet start immediately as I see these being key in property management marketing trends in 2014.

 Google Places

If you don’t have your Letting agency on Google Places put it on there right away, its quick and easy and you can have it up live in a couple of minutes.  Here is a post on set up your Property management company on Google Places

Google Local

Google places is the Yellow Pages of the internet. Once a visitor to Google searches a term such as “letting agent” and their IP is visible Google will automatically return local companies to the search. This is only possible by activating Google Places. Below is a typical local search return result

Local property management marketing

Google Reviews

Once you have listed Google places I would highly recommend asking customers to leave a brief review of your services. To see how to do this you can look at this post “Requesting a Google review”.

By requesting and building your reviews it will really help build the trust you will receive from new visitors to your site. I spoke about showing your domain knowledge with reviews you reinforce this knowledge. So now when you create content your visitors will see you know what you are talking about. Here is a previous blog post I wrote on Building Landlords trust

Google Authorship

Ever wonder when you do a search on Google why certain search returns show thumbnail images to the left? These images are avatars of the author of the article, by setting up Google Authorship on your content you are verifying with Google who the author is and that it is not spam. Google will show your posts higher within a search result once Google Authorship is set up. By including the image more visitors will be drawn into clicking on your webpage as it will stand out from that of other search results.

Google Authorship

3. Video

This should also appear under the Google Apps if you are going to use YouTube which is owned by Google, you will automatically use the same login for your apps as you will for YouTube.

Video Content Management

Video is fast becoming a major marketing force and if you are not going to use video you are going to get left behind. As above when I discussed becoming a domain expert video is the best way to come across as this expert.

If you have a Google account you can then set up your channel and link it through to your website. This is important in all of the Google apps and doesn’t change here. You are effectively telling Google that you are using this app for your website and in turn Google will improve your search ranking.

If you haven’t set up your channel yet see how to do it here Setting up your property management YouTube Station.

Property Marketing Video

Depending on your strategy in marketing properties you may want to look at video tours. Promoting a property through video is a great way to rank high for certain search terms for properties. And similar to above using video for certain keywords will return a video play screen within Google search results, this is the top way in getting instant clicks. Here you can see how to edit a property marketing video.

4. Call to Actions

Include steps 1 – 3 on to your website and I guarantee you will see a huge spike in your website traffic. The last piece in property management marketing trends is having an effective call to action.

The content on your property management website needs to confirm your domain knowledge as an industry expert in the property management field. Now that you have them on your site having reviews linked in as discussed will build trust so now you just need these landlords to contact you. All you need is their contact details to make a website visitor a high end lead.

Landlord Call to action

You can take a look this blog on letting agency website design for more ideas

Entry Forms

A simple and easy contact form which only requires name, email and phone number works best. Take a look at competitors sites and your own and if you have anything more than the above I am sure you are losing possible customers. You want to create as least friction as possible in order to get the landlords details. Expecting a potential landlord to copy and paste an email address into his email is not acceptable and only showing a landline number is the same. I personally am not a fan of  Captcha as so many people get them wrong and end up leaving in frustration. As the KISS acronym states Keep it Simple Stupid.

Analysis

Implement these property management marketing trends into your business today. The team at Rentview are happy to help and you can find more information on some of its property management software services here

How to collect rent

Collect rent

One of the fundamental tasks a letting agent or property manager will undertake when managing a rental portfolio is to effectively manage the rent collection. There is a whole ecosystem working here and if you have a good Rental Management Software system in place, it saves you a lot of time and effort. It also helps if you have managed to secure good quality referenced tenants for your properties, then you can reduce the possibility of the extra work load.

The reality for some letting agencies is that managing the rental payments from tenants is quite a stressful (Full time) job.  If all goes to plan and tenants pay on time via standing order or direct debit then the rent paying eco system flows perfectly. Tenant paying on time means the letting agency receives fees on time and the Landlord / Mortgage is paid on time. Usually what happens here is your landlord has a very good experience dealing with your letting agency and you retain the landlord as a customer.

 collect-rent

When managing rental properties it is important letting agents and property manager’s setup efficient ways to collect the monthly or weekly rent.  Agents who use Property Management Software can reduce admin time. Below I have listed some of the most popular methods.

How to collect rent

Standing order:  The most cost effective way to manage rental payments is by setting up a standing order with your tenants for the rental payments. Make sure if you are managing multiple rental payments you include a reference code to identify the rent payment.

 collect-rent-software

Direct debit: This is a great way to collect rent payments and gives letting agencies great control when administrating rental payments. Similar to a standing order but with better controls, please beware of any cost implications for your letting agency if tenants funds bounce. I recently came across a company who facilitate the collection of funds via direct debit called www.gocardless.com who charge up to £2 per transaction.

Collecting cash:  The oldest method used to collect rent. When managing rental payments, this is the one method I would not recommend you implement if you are managing a mid-size portfolio. There are too many issues with collecting rent via cash from tenants each month.  I hear from too many letting agencies who allow their office to be used as a bank for tenants to lodge cash. It is better to use another method to collect rent. Some of the issues which could arise include:

  • Losing or misplacing cash in office.
  • Leaving your office open to robbery.
  • Fraud issues with staff members administrating cash transactions.
  • Cost of bank charges for cash lodgements can be expensive.
  • Administration time managing cash lodgements.

Bank lodgement: Allowing your tenants lodge funds directly to your bank is another method used by some property managers for their rent management. Agents need to be aware of the bank charges levied for allowing tenants to lodge to your bank account when using this method to collect rent. You will also need to be aware of lodged rental payments which are not referenced and from previous experience managing a rental portfolio, I can tell you that this can be an administration nightmare.

Credit card: With increased access to debit and credit cards this could be a way to collect rent in the future but the costs are just too high at the moment and to get a merchant ID from a provider is sometimes difficult. Would you pay 2.9% or (£14.50) to collect rent of £500 from your tenants?

You may also be interested in this infographic on The Costs of taking Monthly Rental Payments .

Let us know what your experiences are in rent management, or if you have any questions, do get in touch!

by Colin Napper

Data Backup for Letting Agencies

backup-data

Data backup. One of the the key phrases that should be coming from every estate agency owner’s mouth on a monthly, weekly or even daily basis. It is a hot topic in the Rentview office at the moment, as we learn that several agencies are not backing up valuable data often enough. Some don’t even think of it to begin with! Obviously, as a property services provider, the day to day running of a lettings or estate agency will involve a lot of data entry and management. This is vital to smooth operation of the business, but the backing up of such data is CRITICAL to the survival of any business.

Say for example, you have the best in-house system an agency could dream of, data entry is done accordingly and managed to perfection. Unfortunately your office is the target of a freak accident next week where a firework sets it on fire. Now this is likely not to happen, but if you did lose your computers during an accident, that’d be the end of your company and its existence. There is no getting it back, unless you have done one of two things. A, Backed it up on external hard drives or B invested in a cloud-based system that provides data backup for you.

data-backup

I cannot stress enough the importance of backing your data up on a regular basis and in a safe, secure way so that if you did burn down tomorrow, you could open the next day somewhere else easily. Most cloud-based software will be automatically backed up onto the main server regularly. I know on the Amazon S3 server we use it’s every hour. With more and more business being done digitally and important documents being sent to one another via e-mail and through software now is the time to develop a data back up strategy.

Property Management Software

Rent Management Software

by Rentview

Rentview Featured on Siliconrepublic.ie

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OK so a little late sharing this with you, had this in drafts to go be published Friday but Rentview was featured on major Tech news site siliconrepublic.ie  last week. The Irish website featured an article on the new Rentview Tenant Profile service we offer to tenants. The full article including quotes from Rentview co-founder Colin Napper is below, please share this with your friends to help us out:

Irish online rent and property management start-up Rentview has just soft launched a new service for renters so they can build up a a free online tenant profile for landlords and agents.

Rentview itself was co-founded in 2010 as a rent and property management cloud-based platform for estate and letting agencies. The site’s co-founders are Andreas Riha and Colin Napper, both previous owners of a letting agency in Dublin. 

Napper said they soft launched the servicethis week to tie in with students looking for properties, as the new college year kicks off.

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“The purpose is to allow people to build a profile, upload references and share them with landlords and agents to get rentals more quickly.”

He said the service also includes an inventory app that works on the iPhone and will shortly be working on Android devices.

“The inventory app will allow people to document the condition of a rental property once they have received the rental offer from an agency. This means they can protect their deposit.”

Napper said that via this app people can log photos and they can also speak into their phone to dictate their voice notes and create a report on what the property looked like when they moved in. “They can print that report off and get it signed by the landlord. Then, when they are moving out tenants can do a moving out report.”

He said tenants can make their overall profile private and allow agents and landlords to access it by sharing their URL and a unique password.

According to Napper, rentals in Ireland are up 47pc since 2007, meaning there is strong competition for the right property.

He said the aim is to launch the tenant profile service in other markets over the coming months.


Click the share buttons above the article to help us raise awareness of this super new service for tenants. Thanks guys and this week we are looking to push out some interesting and helpful content to the property community, Cormac.

Video Blog-Cormac speaks on the benefits of adding tenants to Rentview

This is the latest of the Rentview video blogs where I take you through the top benefits of uploading your tenants onto the Rentview system. As many of you are aware Rentview differentiates itself from other software solutions with its unique tenant and landlord features available due to the the software operating on the cloud. 

I note the various benefits a tenant receives such as the online lease, the utility set up, online inventory and statement of rents paid and due and an end of tenancy reference. I also note the benefits to the agency as you can manage your database with more ease & efficiency as well as the end of lease benefits such as retention and word of mouth marketing.

Enjoy the video and ignore the few stumbles and interesting facial expressions I like to make, the video blogs are a new area in which we look to create useful content that’s easier to digest and more appealing for engagement.

Video Blog – Uploading tenants details to your Rentview.com account from Rentview on Vimeo.

Be sure to click the ‘LIKE’ button below to share this onto your Facebook or Twitter or drop us a comment with your thoughts below & tweet @Rentview_ 

Cormac

Product Development: Partial Payments on Rentview

How to record a partial rental payment from Rentview on Vimeo.

Welcome to the latest product development blog where today i’m going to give you a quick update on our latest property management software feature set to go live this week. 

Receiving a partial rent payment

When you are managing rental payments, you make get some tenants who don’t pay the full rent amount each month. We spoke to agencies who were having this problem and now the Rentview platform allows and agency to record and manage partial rent payments.

Example of Rent schedule : In this case the rent due is €800 from the tenant as per the rent schedule image below. 

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Unfortunately the tenant has only come up with €700 in rent for July’s payment meaning the €100 will have to be paid at a later date, previously on the software you would have to add a new payment term to manage this issue. Now with partial payments it automatically alters the payment schedule: 

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Above : Marking the payment of €700 received on time (20Th July 2012)

Below : The new and updated Rent Schedule – €100 Rent arrears due

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Thats it for now, like to keep the product development blogs short, for more information visit the website  and make sure to follow Rentview on Twitter. Thanks to Colin for the help on this one too. Goodbye , Cormac!

NPSRA Licensing

As most of you are aware by now the NPSRA (National Property Services Regulatory Authority)  took over the  licensing of property service providers on July sixth 2012. This includes auctioneers/estate agents, letting agents and property management agents. So the NPSRA is now a body who has the ability to legally punish those who provide such services. This blog runs through the nine key steps you need to take to register with the NPSRA if you haven’t already done so! In our next blog on the topic we will detail the requirements outlined in their codes of practice. Until then enjoy and click the ‘like’ to share!

by Andreas Riha

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Infographic: The Dublin Rental market

With the rental market in Dublin approaching its busiest time of the year we take a look at the market and what is available.

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Once again, a few quick notes on what we can take from this.

  • There is a huge supply of rental property in Dublin at the moment meaning the market is highly competitive for the agencies while tenants benefit from such a large supply with less demand. Interestingly enough I just checked Daft.ie to compare our figure as we created this early last week and they are identical, so not much movement for now.
  • Secondly, as expected Apartments are the dominant property type throughout the city, this is was obviously going to be the case in such a highly congested city with most house’s outside for the city having homeowners. Thankfully there is only 227 flats as I have a hatred towards them after my year long stay in Rathmines during college 🙂
  • Out of the 4756 properties currently on the market the majority (A total of 77.3%) are two and three beds, interestingly the number of 3 bed apartments available is just over three hundred less than two beds. 
  • Lastly we breakdown the amounts of properties available at the various and most comment rental prices, starting with the bargain hunter @ 0-€500 they have a limited selection of 146 rental properties. From there the number of properties gradually rises through the next two rent brackets and peaking during the €800-€1,100 bracket with over two thousand properties on the market in that price range.   

As always we would love to hear your feedback on this topic. 

Other property infographics –

The NPSRA & Licensed property services providers

Landlords and tenants infographic

by Andreas Riha

Infographic: Tenants and Landlords Property Management

Tenants and Landlords Property Management

Welcome to the very first infographic from Rentview. We’re always looking at new ways to provide content for the property management industry and we have started with this analysis on tenants who are currently living in rented accommodation. From our survey of renters in Ireland,  here are some of the interesting facts and figures we discovered 🙂

tenants and landlords property management

Some quick notes on the figures above for tenants and landlords property management:

  • Firstly the rent collection process from landlords or agents is quite varied, from physically collecting the rent from the tenant to transferring the money via online banking. Standing order, one of the cheapest methods and more efficient for collecting a tenant’s rent placed third in the list of options, which do you think works best?
  • Interestingly a whopping 74% currently do not receive a receipt for their rental payments. I have always requested a receipt from my landlord when paying to ensure there is no possible reason for disagreements over moneys paid throughout the year, and secondly its a great form of reference to apply for credit in the future. What’s your opinion?
  • Our third section is slightly worrying for me, as over 50% of the 100 tenants we surveyed noted difficulties in contacting their property manager or landlord throughout their tenancy. I personally would wonder how any agency is going to consistently maintain there tenant base when they are facing such issues.
  • Finally we questioned the renters of Ireland on their experiences in securing a rent reference after their tenancy, most landlords and agents were happy to give out references promptly to their tenants (44%) while only 24% had difficulty in securing a reference.

Other infographics you might like-

Landlords and property management infographic

The Dublin rental market infographic

by Andreas Riha

Choosing the right tenant and managing your rental payments

Choosing the right tenant

As an experienced property manager the most frustrating part of the job is chasing the continuously late-paying tenants. If you’re a property manager with a portfolio of property, a landlord with a portfolio or even a landlord of just one property, you will have had to deal with this problem, most likely.

 The continuous calls which get unanswered, texts that don’t get replied, emails with ‘send receipt’ not accepted or letters not getting a response the majority of you will have experienced this. 

There is just nothing more frustrating, but can we as property managers eliminate this? Well in most cases we can try our best to eliminate this stress as much as possible by choosing the right tenant.

To prevent late payments:

– In what ever lease you are using, if not already in the lease, place a late penalty clause. When going through the lease prior to signing with your tenant(s) make it clear that this will be enforced. Add a clause that for every day late the penalty will be 20 euro. This way at least if it’s late, you’re getting compensated and in today’s climate late rent could cause you or your client to have bank charges with unpaid direct debits or standing orders.

– Reference check your tenants; make sure you get legitimate references. If the reference is from an agency don’t just take it as gospel. Call up the agency and confirm it if it’s from a private landlord and if they only have a mobile number, ask the referee if is it possible to call them on a land line. Any tenant can give you a reference written from a friend with a mobile number on it but they won’t be as quick to give a land line on it. Most landlords will gladly back up the reference with a land line – after all they are in the same position as you.

– But what if they won’t? It can happen. Why not Google their mobile number, more than likely if it’s a mobile number on the reference it will be the same mobile number they use to advertise the property. This way you can confirm at least that it is a real landlord. 

– Ask for a bank statement as part of your referencing process to see if the tenant is able to afford the rent in line with salary or bank balance.

– Insist on a standing order being set up, you can find all blank banks standing orders on the banks website in PDF format, which you can print and bring along to a tenancy sign up.

– Fill it out and drop it to the bank personally or post it (a standing order for a particular bank can be dropped into any branch which will set it up on the banking system).

 Now just watch the money coming into your account.

Beware that a standing order may not reach you on the same day as it is due. If your tenant banks with a different bank than you do,  it may take up to 3 working days to reach you. To solve this problem, insist that the payment date on the standing order is set accordingly if it needs to reach you on its due date.

What if your tenant(s) have not rented before?

Well is it worth the risk? Are they the only interested party? Why is that?

Well these are the questions you need to ask yourself, don’t just assume because they come across as nice people that they will be good tenants. If the only tenants interested in your property don’t have a previous landlord reference is it worth the risk? Why are they the only interested party? Well it could be for a number of reasons;

The property could be overpriced and the only tenants that are interested are interested because they can’t find anybody else to take a risk on them. Look at the market in your area, view photos online and be honest with yourself. Is your property to the same spec? If not, stop wasting time and money and adjust the price to what the market will pay.

-If your property is something that needs refurbishment, DO IT. It will pay off in the long run. You would be amazed at what a couple of months rent can do to a property and it could save you all the hassle in the long run by placing bad tenants into a property that good tenants wouldn’t touch.

 If you go with a tenant who has no previous references, look for a guarantor letter to give more protection if something goes wrong. Otherwise, try getting a higher deposit as a way of good faith.

choosing-the-right-tenant

Tenant chosen

Hopefully your reference checking and selection of tenants will ensure all you have to do is watch the rent coming in.

Managing your rental payments

Keeping a eye on due rents

This is the most important part of being a property manager or a landlord insuring the rent is coming in on time every month. Just because a tenant pays the rent on time every month for 9 months straight it doesn’t mean month 10 is going to be on time or paid at all. 

Case study:

I recently spoke with a landlord who had a great tenant in place for the previous 18 months, the rent was on time every month and the landlord stopped keeping his eye on his bank account.  This landlord got complacent and too comfortable with his tenant and rent coming on time. When the landlord checked his account there was 5 months rent missing.  I mean come on! Even though the landlord only has one property, being a landlord is a business. I mean, if he was a shopkeeper he wouldn’t leave the store unmanned with the day’s takings in the till. Being a landlord or a property manager is the same thing taking your eye off the ball can have terrible results. Luckily for this landlord the tenant placed in the property was a well-referenced tenant whose standing order ran out of payments. He paid in full the following week. 

 The best way for an agency and even single property landlords to oversee due rental payments is to use software that does the hard work for you; tracking and managing it.

rentview-logo

So what to do if a tenant doesn’t pay his rent on time.

What to do when it starts.

Know your local law and your rights as a landlord.

In most countries, laws covering rented property give the advantage to a tenant. So don’t make any rash decisions, don’t go in all guns blazing putting all the tenant’s belongings on the street and changing the locks. This will most likely put you in a worse position than where you first started.

Illegal evictions at the time might seem right, but in the end can lead it large fines and even being forced by court order to allow your tenant reoccupy the property. 

No one wants a tenant with a chip on their shoulder.

 Check up on your local law and act accordingly

In Ireland for example, you first must issue a 14 days rent arrears notice and deliver in person to the tenant or by registered post. The Rentview application will create this legal document at the touch of a button. In my experience, this will show the tenants you won’t stand for any messing and normally pay up or give notice to quit the property before it goes further.

If the tenant fails to pay the rent after 14 days you must issue an eviction notice (the amount of time varies from 28 days if a tenant is occupying the house less than 6 months to 100+ days if they are tenants are occupying the house for years+

Note that these letters act as legal papers and as such need to be written in a correct format. One error on the document can set you back and you must start over with a new notice period to your tenants. So make sure if sending these yourself and not taking on the expense of a professional, that you do it correctly.

Listening to a tenant’s promise that the rent will be paid in full at the end of the week and taking the tenant’s word is not good enough. Back yourself up by sticking to the law and insuring you act upon late rent immediately.

 You may not want to act to harshly on the first late rent payment as you may feel you will damage your relationship. This is a business, so treat it like one.

We hope this will help you in choosing the right tenant and managing your rental payments.