If you have a property that’s ready for rental, you need to find tenants for it. You want the property rented quickly; therefore you need the maximum amount of people possible to see it. The obvious place to market your rental on is the internet. But the internet is almost unfathomably large, so where exactly should you start? The first place is undoubtedly the property portals; daft.ie, myhome.ie etc. They are the first sites people think of when looking for a property. Next up, social networking sites. They are very much the ‘flavour of the month’ for marketers. The two key sites are Facebook and Twitter. Set up profiles on both, where you can advertise the property, share links to daft.ie or myhome.ie and generally engage with potential tenants. Twitter isn’t as good for providing a lot of detail on properties, so it’s more effectively used by giving brief updates or sharing links. Like or follow the profiles of other property management and estate agent companies. People who are browsing the pages of other companies will be looking for a whole range of companies and so will click on your page if they see it.
We could talk about the virtues of social media marketing all day, but in doing so would miss out on less tech savvy potential tenants. These people may be technophobes, just aren’t familiar enough with the internet and the technology needed to access it or simply don’t like the internet. For these reasons, attention should be given to the more traditional outlets. Newspapers, the radio and leaflets are all effective ways of communicating the message to people.A sign outside the property can catch the attention of passers-by, who either could be looking for a property themselves or know somebody who is. These signs should have your company logo, phone number and website to make it easy for potential tenants to get in contact. The same can be applied to notices in bulletins boards in local shops, community centres, libraries and colleges. Finally, if you want to be particularly creative you could wear a large sign around your neck with a picture of the property and some key details about it. It may get more laughs than potential tenant interest, but it certainly would be attention grabbing!
