letting agency

February 7, 2013

Letting agency website design

In our last blog post on letting industry challenges we looked at how winning new landlords was one of the current biggest challenges for letting agents. Apart from providing an excellent service to your landlords and winning referrals, your website is currently your next best marketing tool. The problem is, as we discussed, that many letting agents neglect their website and their letting agency website design.

How to use your strong letting agency website design to build a portfolio

Image Credit: Jayel Aharem

Letting agency SEO

So let’s start by doing a quick health check on your website to see how people are currently finding you. There are a couple of simple enough ways to get under the hood of your site, I would recommend using Google Analytics (click here for a previous blog on Analytics) or Google webmaster tools. You can access these by simply setting up a free Google account (if you haven’t already got one) and simply searching for them. You will need access to the control panel of your website to install a simple code into your website as a security feature. It’s quite simple but if that is something you are not comfortable doing, just ask who ever looks after your site to install the code.

Analyse your website

If you can’t access either of these a simple way to get some information on your website is to got through Alexa. Here you can get a quick overview of where your website ranks. It also gives you the chance to see keyword queries that bring a high percentage of traffic to a particular URL. So when here, check your own site and then perhaps a competitor who is doing well.

Once you get the site up, you can go through and click onto search analytics to see the top search queries which are driving traffic to your competitor’s website. Compare it with your own. Is your competitor generating more traffic through search terms? Are the search terms they rank highly in ones which you wish to gain traffic through? If so, they are probably working more effectively on SEO than your own site. Most letting agents are looking at finding landlords through their website SEO.

How to use your website as a visitor

Search the term that you think a new landlord would search to find a property manager or letting agent in your area, then see who ranks the highest. Now visit their site on Alexa to find out more about them. Learn from their website and implement changes needed to move your website up the search ranking.

Another interesting statistic to find out is how many back links your competitor has. The more back links a site has, the more attractive the website is for search engines to return that site on the first page of a search result (or SERP). A back link is your website’s URL on another website. Below is how a back link looks:

https://rentview.co/blog/data-backup-for-agencies/ or if hyperlinked in text, the same link might look like this.

If you want to know more about link building strategies this is a great place to start. In order for your website to generate traffic, it is very important to look at your letting agency website design.

by Andreas Riha

February 5, 2013

Letting industry challenges

What is the biggest challenge in the letting industry today?

This is a question I ask letting agents regularly, and it seems that winning new instructions is one of the biggest letting industry challenges out there at the moment. With rental properties being in such high demand there has never been a better time to rent property. With the average tenancy term increased and more people renting – it’s simply supply and demand. So what can letting agents do to increase their rental listings?

Where do most of your tenants find your listings at the moment?

Letting industry shop window

letting-industry

The internet is the majority of letting agents’ biggest shop window and a lot of the time it is better than any shop window on the high street. The problem is that many agents neglect their own website thinking that just because it is live it will get them new listings from landlords. However, the internet is a very busy high street and if you’re not managing your website correctly the competition is going to attract the lion’s share.

I mean, you would not open a letting agency and not place a sign over the door or advertise the fact that you are a letting agency, would you? I would not have thought so, but this is what some agencies are doing on the internet. So how can you find out how easy you are to find on the internet for potential landlords, and tenants for that matter? Begin some search engine research today! SEO or search engine optimization is important for all businesses, including those within the letting industry, who have an online presence nowadays. For more information on SEO, see our blogs below.

letting-industry

Blogs which may interest you on this topic

Find out more about letting agency seo

How to win customers through a Google adwords advertising campaign

by Andreas Riha

October 22, 2012

Letting Agency Marketing Tools

Today we are going to look at 3 free tools on the web available to letting agents throughout the world online to market their services on. The digital age is in full swing, and the way people communicate and digest information is completely different to those of the same age five years ago.

So my top 3 tools for Letting Agency Marketing are:

letting-agency-marketing

#1 Vimeo or YouTube Video blogs

Ever started reading something and then realised it’s so long that by the time you have gotten to the end you forgot what the hell it was about? Well in my opinion, long-winded product or service descriptions are becoming more and more outdated and people want to be shown or told visually rather than textually. So take the first step and start recording some videos to release to your landlords and tenants. We prefer to use the vimeo service due to the quality of the video.

You can also watch our video on how to set up a letting agency video channel.

#2 Pinterest Picture Sharing

As I mentioned before, the days of everything being described or sold in text are long gone. Images rule nowadays. Why not get creative with some original imagery to go along with your marketing messages? We do it a lot on our Facebook page and it is a nice break from the usual content people would expect. We are slowly building our Pinterest page with a wide range of photos from the team out on the field, business events, funny viral images and more. Check the page out here.

#3 Facebook and Twitter Pages

I am presuming that many letting agents and estate agents will have already got this far with their marketing, but many do it wrong or see now value in using social media Facebook and Twitter for business. Social media is important these days, whether you like it or not.

Have realistic expectations, though. I don’t follow an agency to find out every single listing they have available, likewise I don’t like a Facebook page to constantly hear what’s on offer from the agency. Use it as a customer development tool and start running some competitions or posting some interesting and funny relevant content to get a buzz going about your agency.

by Rentview

August 16, 2012

How much does it cost to lodge rents to your bank

Bank charges may affect your revenue

Is your letting agency collecting monthly rental payments? Are you aware of what your bank charges on cash deposits are?

It is eating into your profit margins. Even if you are managing only 10 units with a rental of €1,000 per month per unit, it’s going to cost your agency a whopping €600 per year. Below is an infographic of what Irish banks are charging their business customers for dealing with cash.

bank-charges-on-cash-deposits

So you want to streamline the rent collection service you are offering within your agency? Read this blog.

Stop this headache, administration nightmare and cost by moving your agency to Rentview.

Letting Agency Software

As always we would love to hear your feedback.

Please feel free to Tweet, Share, Like and everything else that makes us social 😉

by Andreas Riha

July 2, 2012

Rent collection within your letting agency

So you want to streamline the rent collection service you are offering within your agency?

Having administration problems collecting rental payments from your tenants? Are tenants dropping by your office and paying cash in rent or worse still, are you dropping by the late properties and collecting rental payments from tenants? Administration and time-consuming nightmare!

Are you aware that as of July 6^th 2012 the Property Services (Regulation) Act 2011 states that your client’s account needs to be totally transparent and audited at the year’s end? Have you the correct paper trail put in place to track everything?

So apart from the headaches in collecting rental payments in cash and lodged by tenants in cash, there is also a significant cost in doing this. This is a great opportunity for you to streamline the rental management side of your business.

There are a number of steps needed to be taken in order to streamline the rent collection service:

1. Client’s Rental account. This is a must and the very first step which needs to be taken. If you do not have a rental client’s account, get in contact with your bank manager and set one up. This is quite an easy process and your bank will be happy to facilitate this.

2. Banking online. If you do not use banking online yet, get it set up immediately and have the ability to access the rental client’s account.

3. Set up a launch date to have your tenants pay into your rental client account. If you have a number of tenants that pay directly into your office or lodge in cash to your rental account who are mid-lease, inform them of the changes being launched. Set a realistic launch date. Say perhaps 6 weeks away. This should give ample time for tenants to set up a standing order from their bank accounts to yours. This may not be to every tenant’s liking, but it’s essential for your business. Not only does it cost you when you or tenants lodge in cash(typically .5% of a lodgement is a charge) but it’s unsafe and an administration nightmare.

4. Issue your tenants with a standing order and ensure they return it to you signed and referenced. The standing order should have a start date (at the latest their second next payment due) and a end date (the end date should be the 11 month of the lease i.e if the lease if up on the 1st of September then the last rental payment should be the 1^st of August). A standing order can run without an end date also. It is essential to have the rental payment referenced. The receivers reference is what needs to be filled out on the standing order so once the payment reaches your account you know what it is for. Rentview issue a lease code for each lease you are managing. The lease code is an 8 digit code mixed of letters and numbers (which will never be duplicated). You may also want to use the first line of address but this may be duplicated in time. Lastly, submit the standing order with the tenant’s bank. This can be done by post or by handing it into a branch.

You can fill out a standing order form for a tenant and get the forms from a branch of a bank or online. Here is an example of a Standing order form from AIB. Remember you need to get the tenant to sign this.

You may also use a white labelled standing order form as seen here.

rent-collection

5. Setting up new properties with a rental management collection. This is very similar to above. Typically the first monthly payment is paid up front with the deposit on signing of the lease. If this is the case, the first payment collected via the standing order would be for the 2^nd rental payment (if the lease was signed on the 1^st of July the 1st payment collected via standing order shall be the 1^st of august)

6. Monitoring the payments. For effective rental management, the client’s account should be checked every day a rental payment is due or if payments are outstanding. Once a payment is made, the rent should be forwarded to your landlord’s rent account. This should be preferably done electronically through online banking (more efficient and it costs less than issuing a cheque). Any deductions and management fees should be withheld. All in-house fees should be transferred weekly to the business account. It is good practice to clear the clients rental account weekly to “0” or just the holding of rental deposits. In most cases, a second client’s deposit account should be set up to hold these.

7. Rental payment receipts. As payments are received electronically, a rent receipt should be issued to the tenant in line with the tenancies act. Through Rentview, as you process payments as ‘received’, your tenant is automatically sent a rent receipt via email.

8. Non-paying tenants. If a tenant fails to pay on time, the tenant should be contacted and after a grace period of say 3 working days, a rent arrears notice should be issued. This is best industry practice and should be enough of a deterrent for the tenant to pay on time in the future. The longer a tenant does not pay and no rent arrears notice is issued, the longer the agency is exposing the landlord to potential losses. The Rentview system will automatically generate the rent arrears notice in line with the Tenancies Act 2004.

9. Landlord’s accounts & end of year statement. A copy of the landlord’s accounts which shows all deductions and invoices should be kept for the landlord at all times. Through Rentview your landlord will be able to access their accounts at any stage, once given access by your agency. If you do not wish to give landlords access, the accounts can be printed off at any stage.

As always we would love to hear your feedback on this topic. Is there a topic you would like discussed?

by Andreas Riha

June 18, 2012

Strategic Alignment for a Letting Agency

Strategic alignment refers to the closeness of the relationship between company CEO’s or senior management and Information systems managers, or those workers heavily involved with the use of technology and software in the work place. Aligning the information system’s purpose and direction with the overall direction of the firm is a vital for long-term success.

The purpose of this blog is to help agencies and other companies alike to understand the process of aligning the needs of the organisation. After a year of learning about the role of information systems in organisations today, one thing was clear to me in my studies; it’s all about the planning.

Opportunities come and go fast, so it is important for all management to sit down and plan the role of information systems in the organisation. There are some key PEOPLE that an organisation needs to look at first; general managers, functional managers and the end-user are all important when making a decision on the use of information systems. For example, if you are debating whether to purchase property management software for your agency, it’s important to discuss the potential use of the software with your functional staff members and the end-user who is your customer, be it landlord or tenant.

To help align the information systems goals with business goals there are a few key questions that a general manager and firm can ask themselves. Gabriel Piccolli, the author of Information systems for Managers, Texts and Cases brings us the five key questions.

1-How much should we spend on IT?

A simple question that forces senior execs to discuss and decide what they are willing to spend on the role of information systems in the organisation, it helps if the agency know their budget before they go to the market looking for a property management solution.

2-Which business process should receive the €€€?

Which business processes are important to the firm that need some IT investment? I would assume activities such as website maintenance and management of customers would place highly here. Again it’s good to establish these things before making your investment.

3-How good do our IT services really need to be?

This question forces senior execs to make a conscious decision about the degree of service the firm needs and what they are willing to pay for. A smaller agency may only require a simple and low complex software system for certain business activities while the multi branch agencies may require a bigger and more comprehensive system.

4-What security and privacy risks will we accept?

Obviously this is something an organisation needs to discuss before investing in an information system and it is a hot topic at the moment with Google who I like to call ‘the ruler of the internet’ catching some negative PR for their new policies on the storage of customer data. For agencies looking to acquire software and align its use with business goals, you must ensure your data will be safe and retrievable when purchasing a system. Most software providers will state weather data can be obtained at the end of use.

5-Who do we blame if it all goes wrong?

Execs must clearly identify and assign responsibility for the information systems in the firm. This is helpful in assessing problems with the use of the software, such as the system not meeting expectations of the general managers. To put this into context, if you were to purchase a Rentview package for your agency you may assign work to your functional and general staff. In this case the general manger or agency owner may be responsible for setting up the different user accounts of each of his functional staff (the property managers), while a functional manager such as a senior letting agent may be given the responsibility of setting up accounts for the agency clients; both landlords and tenants.

That’s it for today, the next post relating to information systems will look at the first stages of the planning process. Please feel free to comment and discuss the post below.

by Rentview

May 21, 2012

Cloud Computing for Property Letting /Management

Cloud computing is very much in vogue at the moment. It’s one of the latest “buzz” phrases in business today. But what is it? How can it help you as a property manager?

Simply put, cloud computing is the applications and services offered over the internet. Resources, software, information are shared and delivered as a service. All data and documents are stored on a server. It is not locked to any one device or operating system; it can be accessed by any device that has an internet connection.

Some benefits include:

It’s cheap – no hardware/software upgrades, installation fees etc., all you need is an internet connection
Great Storage capacity
Maintenance is provided by the seller
Flexible – accessible anywhere at any time

There are a vast amount of vendors to choose from for property management applications, Rentview being one of them. With Rentview, a single click of the mouse can inform both the landlord and tenant that rent has been received, send the latter a receipt and update the accounts. All records can be accessed instantly, there’s no need to frantically search the filing cabinet for the relevant document. There’s also an inventory facility, allowing pictures to be uploaded and text to be entered which can go a long way in solving a dispute at the end of the tenancy. It reduces the stress and hassle that comes with managing a property by storing the data in an easily accessible place. Visit the website rentview.com to find out more.

You may also enjoyreading – Landlords accounts and maintaining them

by Andreas Riha

March 13, 2012

Rental property – Fake landlord scam

Following on from the cheque cashing scam its important to remember that not only the agent / landlord who is the potential target in property rental scams. Through out my career within the lettings industry I have spoken to numerous tenants who have experienced such a scam. The fake landlord scam is where tenants hand over a deposit and possible rent upfront to a fake landlord. This scam normally happens as follows.

A home hunter responds to an ad normally on a free advertising website but could also be on a property portal, local paper etc. The home hunter arrives to view the property which is priced below the norm in a well sought after area. The tenant very much interested and in assuming they are getting a bargain is convinced to hand over a deposit. So what is wrong here you ask? Well this landlord is doing this to every set of tenant who has called to view the place. The landlord could do this for the whole day in 30 minute intervals or even a couple of days. The first time anyone is made suspicious is when the phone number the tenant contacted the landlord on is no longer reachable. Here is the story of a particular case in Dublin of such incidence.

In some cases the brazen fake landlord will also arrange to meet, sign a lease, hand over keys and collect the rent in advance perhaps in a hotel lobby or coffee shop. When the home hunter arrives with lease and key in hand at the dream property the key does not work. There might even be a queue of new tenants looking to see if their key works. Here is such a case where once again the con man was caught.

So as you can see just because someone has possession of a property it does not mean they are the owner or acting on the owners behalf. It is ever so important to know who you are handing the deposit over to. Bank draft & cheques are always the best way to give a deposit as they are traceable. Under some genuine circumstances a property may require something to hold it for a night. Perhaps until you can get a draft and if you are placing a cash deposit it should be only a token amount to show you are serious. I would say nothing more than €50, this should be ok for one evening. Most if not all professional agents and landlords will be fine with this and if they are not it might be better to walk away.

The above incidents happen to a very, very, very small percentage of rental properties. But it can happen and it is always better to be safe then sorry.

Other blogs which may interest you are The Rental Property Scam & Property Rental scam cheque cashing

by Andreas Riha

January 29, 2012

Why a letting agent must have a smart phone

Smart phones; necessary for a letting agent!

With now more iPhones sold than babies born, not having a smart phone and being a letting agent is not a option. A letting agent without a smart phone is like a carpenter without a saw. It is now a vital tool needed to carry out your daily tasks and continue to bring in revenue.

With the huge amount of apps available, I have selected the top 10 tools of the trade to stay ahead of the competition…..

Google calendars

While answering your phone on the go for a letting agent is as common nearly as blinking your eyes, it’s easy to forget who called 5 minutes ago. Now when you take a call take note and set a reminder on your calendar. Allow it to remind you with an alarm alert with required notice. This way you won’t forget where and when you had to be somewhere.

Hootsuite

Keep up to date with your social media marketing with this great app. HootSuite is a social media communications dashboard used for online brand management. It publishes to websites such as Facebook, Twitter, Google+, LinkedIn, Foursquare, MySpace, and WordPress. It also publishes to Flickr, Tumblr, and YouTube via HootSuite Apps. It is also a Twitter client. So keep all your social media followers up to date with the latest listings, offers and lettings completed from one location. Bye bye multiple entry updates!

Camera & Pic Stitch

The smartphone has replaced the digital camera, well the ones with a 5 mega pixel plus have anyway. With the iPhone 4s having a 8 megapixel camera with flash, there is no longer any need for a separate digital camera. You can now take several snaps and mail them back to the office and get them published on your website NOW rather than wait until you return to the office. Edit your photos and light effect on your smartphone and even stitch them together to provide your potential tenants with 360 degree shot.

Genius Scan

Have you ever needed a copy of a document such as a tenant reference or ID whilst out at a viewing or lease signing? With Genius Scan you can take a snap shot of any paperwork and have it stored on your phone in seconds. Send it on via email, fax or even edit the document all on your smartphone. This is a must when conducting viewings and gathering copies of references from potential tenants.

Rentview inventory app

With this app you can now record the full contents of a property in images and voice notes through your smart phone. Take photos through the app, speak into your phone and when you get back into the office you now have a full inventory with images and text. All your images and voice notes are complied automatically into a full inventory report. Bye bye end of tenancy deposit disputes, hello happy landlords and tenants!

Nav Free

Sat Nav. Why pay €50+ for a sat nav app when you can get this great one for free? Picture this, we have all been there; your current location is on the south side of the city and your next showing is taking place on the north side of the city. You are in traffic and the only route you know, you just realise is a traffic black spot ahead. You have an appointment in 20 minutes 4 miles away and you have only moved 250 meters in the last 5 minutes. At this rate you won’t get there on time and possibly lose the potential let due to your own no show. With a built-in Sat Nav, easily find another route quickly and get there on time.

Dropbox

With Dropbox you can access all your documents located on your office computer. Need a copy of important documents relating to a rental property; like a copy of a signed lease, proof of ownership, registration documents or anything else you can think of? Now with Dropbox, you can have these documents to view or forward at your fingertips wherever you are located. This can save vital time for you to stay on the road and close more deals.

Email

With so many of your potential viewers now choosing to email you for a viewing time, rather than pick up the phone it’s a must to have constant email access. Out of the office all day conducting today’s viewings and checking your emails when you return to the office to set up for the next day may result in you not having viewings tomorrow. More and more property hunters now choose to email rather than call to set up viewings.

Daft.ie

Keep up to date with what’s available on the rental market and ensure you update your listings daily with Daft’s free app. Available on the iPhone and Android.

Rentview

Letting agency software

Now with Rentview, you can access all the information you need on the go relating to your property portfolio. Instantly retrieve any clients information you may need on the go. Copy of accounts, recent payment history, yearly accounts, issue rent arrears notice, transfer utilities and so much more. Also with the Rentview tenants referencing system you can find tenants authentic previous rental reference once they have been on the Rentview system.

I hope that these apps will find there way onto your smartphone and if you are an agent and don’t have a smartphone you now know why its an essential tool.

Andreas Riha

Email andreas@rentview.com

Facebook Rentview

Twitter Andreas_Riha

www.Rentview.com

January 13, 2012

Rentview.com, rent and property management application advert.

Animated video outlining some of the benefits for a letting or estate agency to use Rentview.com.