Hello and welcome to the weekly Rentview property blog, today I am going to look at the top priorities of company CEO’s and analyse or discuss these in relation to the lettings and management industry in Ireland. The idea for the blog came about after reading through a great report published by Oracle that I received from a lecturer in Strategic Information Systems for Business this week and it highlights some great areas in which managers and company CEO’s are looking to address and improve. The report is titled ‘The Best Defense Is a good offence’ and it immediately stood out to me as the lettings industry has become quite competitive recently with the fall in attractiveness of the market and influx of people renting.
So what were the top needs and business improvement goals identified by the CEO’s interviewed by Oracle? See the table below!
Today I would like to briefly look at the top ranking priority on the list and over the coming weeks I will look to analyse and discuss the other top improvements that agencies may be able to make in accordance with those ranked here. If there is any that stand out, let me know in the comments!
Attracting and Retaining new customer?
A pretty obvious answer that we could have expected from managers and a goal any agency will have a major focus on, attracting tenant brings in the demand we can utilise for securing landlords properties and once we attract the landlord this can lead to long term income for an agency is they are retained successfully through management services. Today’s blog will solely focus on the tenant as the customer and next week we can look at the landlord as the customer for a better analysis or discussion.
There is obvious ways in attracting tenants to your agency with Daft.ie being the hotbed in which they browse the thousands of properties in Ireland but my opinion is that a lot of letting agents do not put enough focus on the retention of a tenant. Check out this recent theoretical model on customer service relationships , the majority of the points are relevant for Letting Agents.
Above-Building a relationship as a PM with your tenant can lead to retention.
If we view the tenant as a long term asset to the company like many other industries it can eliminate a lot of re-occurring issues such as minor disputes over often avoidable issues and the significant time spent in re-letting your properties at the end of lease terms if a tenant is lost. Ultimately an agency should aspire to provide such a high level of service to its tenants that they act as advocates for that agency and create a positive word of mouth marketing channel that really doesn’t exist with a lot of agencies in the Irish market yet.
You want the tenant to be so satisfied with the level of management received they wont go looking on Daft for new properties as the end of lease approaches, and if they are in a position where they need a new or improved property they contact you the agency! That’s all for this one, don’t forgot to comment with your opinions and share the content if you enjoyed the blog. You can follow me at @cormac_rentview and for information on Rentview check out the main site.