Here is a short overview on how a letting agency can set up a Google ad campaign directing visitors to your website. The visitors we aim for here in the video are Landlords who are looking for letting or property management agents in the area the rented property is based. 

Through Google ad words you can set up a direct marketing campaign with a limited budget. You can set an ad campaign up from as little as €2 per day. Each adword costs different, so for example an adword/term such as “Property manager Dublin” may cost as much as €2.50 to appear on the top listings of the search term. You can set a maximum spend on an adword/term where it will limit the cost per each one or all of your words/terms. If another company have a higher budget they will appear above your own ad. The lower your bid the lower your ad will appear, the ads will also appear on the right hand side of the search term. 

You only pay for a click through, so for instance if your keyword / term appears 50 times in a day but only gets 1 visitor through to your site well then you only pay for 1 visitor. You can track all your keyword / term search results in your adword dashboard. 

You can also set the landing page of the visitor to your site. So for example if you are aiming your ad at attracting new landlords to your site well then its best to land them on your services page. You can copy and paste the url from the page you would like your landlords to land on from the url bar and insert it in your ad when setting this up. 

Its always best to track your costs and results of marketing and with Google adwords you can do that exactly. Think clever and spend clever 😉

I hope this video helps, but if you have any questions please feel free to connect with me.

Email; andreas@rentview.com

Twitter feed; @Andreas_Riha