April 2013

April 15, 2013

Property profile page new design

This weekend saw the new design of the property profile page being released. We have been busy listening to our users who have asked for an even quicker way in reconciling rental payments as received and paid to landlords.

property profile page

Now agents can do all of these tasks on the Property Profile Page. However if a rental payment due needs to be edited or history viewed this can still all be done through the Schedule page.

Managing financials

Once your rental payment is received you can process it from your Rentview account to the landlords here also. It will now show the deductions to be taken and held from the rent. You can also click through to the invoice page to add/edit or delete any payments from this invoice. As with the rental schedule page you can also click through to the Statement page to view history etc.

Property Notes

Lastly you can also now add notes to the property which are date stamped with which ever agent left the notes. These notes are for internal use only.

To find out more about how Rentview’s letting agency software can help your letting agency enquire at info@rentview.com

by Rentview

April 9, 2013

Rental marketing video

Following on from our previous video blog on creating your Letting Agency Video Channel, here we can see how to publish a property marketing video on your YouTube station. (by Rentviewsoftware)

Process for editing your rental marketing video

Here is 5 steps in uploading your rental marketing video to YouTube. You will need to create an account as outlined in the above link.

Step 1. Upload the video from your computer or device. If you are using a smart phone or tablet you can easily upload the video by just clicking the upload facility.

Step 2. Start to place SEO information relating to your rental marketing video. It is important to use keywords which you hope to rank with in the Title, Description and tags. For example if your property is located on Manchester Ave you may want the title as “Manchester Ave Apartment to rent” this should also appear in the description.

Step 2a. Include the text to appear in your Facebook or Twitter Feed if you have social media connected with your channel.

Step 3. Advanced settings, will allow you enter details such as location and options to include recording date etc.

Step 4. Once you have everything completed press save and now you edit some of the rental makreting video to include on screen texts and links etc.

Step 5. Promote your rental marketing video in order for you to generate traffic and views. The obvious places of promotion are all your social media channels but also on the description of your rental property.

Why agencies use rental marketing video

The strategy of using a rental marketing video by letting agents to attract tenants allows them to qualify the tenants to the highest level possible. By offering a rental marketing video any potential tenant viewing your property knows that location, price, layout & interior match their expectations.

By using rental marketing videos you are offering more in your marketing services to landlords. With increased competition within the lettings industry having more USP’s will certainly help you attract more listings.

Read more on Strategy in marketing a rental property – which discusses letting agents’ different marketing strategies.

by Andreas Riha

(Source: http://www.youtube.com/)

April 5, 2013

Creating your YouTube channel

In our previous blog, Why use YouTube for marketing, we discussed the benefits of using rental marketing videos for your letting agency.

Creating your YouTube channel

So the first step in rental marketing videos is setting up a channel to host the videos. There are a number of video hosting platforms but we have used the most popular, YouTube. In this demonstration, I am going to go through creating your YouTube channel.

When creating your YouTube channel it is very important to keep SEO in mind, as this is really going to help the channel to get traffic. If you didnt know already, YouTube is owned by Google, so by using SEO with your brand’s keywords and marketing message in your YouTube profile, you are feeding Google’s search appetite.

Below is a video blog showing how to do this and here is a link to the YouTube channel I just created: Letting Agent UK

http://www.youtube.com/watch?v=SsZckmGYfU8

Creating your Letting agency video channel (by Rentviewsoftware)

by Andreas Riha