What is the biggest challenge in the letting industry today?
This is a question I ask letting agents regularly, and it seems that winning new instructions is one of the biggest letting industry challenges out there at the moment. With rental properties being in such high demand there has never been a better time to rent property. With the average tenancy term increased and more people renting – it’s simply supply and demand. So what can letting agents do to increase their rental listings?
Where do most of your tenants find your listings at the moment?
Letting industry shop window
The internet is the majority of letting agents’ biggest shop window and a lot of the time it is better than any shop window on the high street. The problem is that many agents neglect their own website thinking that just because it is live it will get them new listings from landlords. However, the internet is a very busy high street and if you’re not managing your website correctly the competition is going to attract the lion’s share.
I mean, you would not open a letting agency and not place a sign over the door or advertise the fact that you are a letting agency, would you? I would not have thought so, but this is what some agencies are doing on the internet. So how can you find out how easy you are to find on the internet for potential landlords, and tenants for that matter? Begin some search engine research today! SEO or search engine optimization is important for all businesses, including those within the letting industry, who have an online presence nowadays. For more information on SEO, see our blogs below.
Blogs which may interest you on this topic
Find out more about letting agency seo
How to win customers through a Google adwords advertising campaign
by Andreas Riha