Image credit ThisparticularGreg
How to advertise property for rent
An interesting and effective advertisement will have two components – pictures and a description.
1. Advertise property for rent using images
As the old saying goes, a picture is worth a thousand words, so you better make sure those pictures are up to Shakespeare and Tolkien standards! Obviously, there should be at least one picture of each room, and these pictures should be of a good size and quality. We recommend taking more than one photo of each room to capture the necessary detail, but be sure there’s no clutter and everything is clean before you start. This is especially true for kitchens and bathrooms as these rooms can be deal makers or breakers. Let your creative side shine and experiment with lighting and angles to show the rooms at their best. Photograph the exterior too, preferably on a clear day when the light hits it best. If you really want to impress, make a video too. A simple virtual tour of the property using a digital camera or even a phone brings the property to life. See Why Use YouTube for marketing
Image credit Andrew Mason
2. Advertise property for rent using good property description
Keep the description short but detailed and without deceptive language. Most people are quite savvy these days and will see through descriptions like ‘cosy kitchen’ and find the real meaning of small, possibly cramped. Just be realistic. Follow the rules of correct grammar and spelling when advertising a property to rent. Don’t forget to proofread the description before you post it! As for what to include in the description, imagine you’re writing it for a first-time renter who doesn’t know what to expect and is unfamiliar with the area the property is in. Place the most attractive points at the beginning and end, as most people read these but scan the middle. Include the following information:
- Location
- Rent
- Lease length
- How many rooms/bathrooms and their approximate size
- Furnished/Unfurnished
- Appliances e.g. washer/dryer
- Storage
- Internet
- Security measures
- Policy on children, pets and rent allowance
- Proximity to amenities
- Special features
- Letting agent contact information
Combining photographs with a detailed description will ensure your advert is both eye-catching and effective when you advertise property to rent.
By Andreas Riha